Zerodha is the biggest and the best stockbroker in Indian with over 4 million clients that make up the +15% of daily retail trading volumes on Indian stock exchanges.
Started in 2010, Zerodha popularized the concept of the discount brokerage in the Indian equity market with a no brokerage model for investors and a flat Rs 20 per trade brokerage charges for the intraday and other trades. Competing with big players like HDFC and ICICI is indeed a difficult task but Zerodha has managed to remain the Number One discount broker of the country. There are other competitors too in discount broking, however Zerodha, being the largest discount broking firm in India, enjoys a massive customer base in India.
Long term investment/Delivery Brokerage Charges: Rs 0
Mutual fund investments: ZERO Brokerage
Intraday Charges: 0.01% or Rs 20 per executed trade (whichever is less)
Account opening charge: Rs 200 (Additional Rs 100 for Commodity Account)
Annual Maintenance Charge: Rs 300
Services: Equity, Derivatives, Currency, Mutual Funds & Commodities
Zerodha Trading Platform and Other Key Points:
Zerodha offers a universe of trading platforms and products to help their clients from education to trading tools. Their trading platform consists of Kite 3.0 trading platform, Kite Mobile, Console, Pi, Sentinel, Coin
A few of the pros of Zerodha stockbroking are Free Equity Delivery trading, Innovative & User Friendly trading platform, Max brokerage per trade is Rs 20, FREE partner platforms for their clients, etc. However, the biggest cons of Zerodha is that they do not provide research reports or advisory.