Meet Arjun Jain, the man behind Justin Bieber’s much-hyped India concert!

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International pop star Justin Drew Bieber landed in Mumbai early on Wednesday for his maiden concert in India as part of his Purpose tour. Today, hordes in Mumbai, many from cities across India and the neighbouring countries, are headed to DY Patil Stadium in Navi Mumbai to greet 22-year-old Bieber.

Justin Bieber

But do you know who has brought Justin Bieber to India?

Well, he is none other then twenty eight-year-old Arjun Jain. Bringing Justin Bieber was always the dream for the young gun. And a short but action-packed sour years hence, he’s gearing up to receive The Bieb for his first ever Indian trip and show.

Justin Bieber

Arjun Jain hasn’t slept peacefully since September — the month he finally sealed the deal with Creative Artistes Agency for having the final leg of pop sensation Justin Bieber’s “Purpose” tour in India.

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Arjun grew up in New Delhi and went on to complete his undergrad in finance at the University of Massachusetts in Boston.  “It entails a lot of research and spadework to be honest. This one has been a ride of a different sort. It will be the first time in history that a mainstream artiste of this stature is visiting the subcontinent,” says Jain, Managing Director of White Fox India, in an email interview done in between the preparations for the concert.

white fox director Arjun Jain

In putting the concert together, Jain has spent four million dollars (approximately Rs 6.5 crore), a substantial chunk of which is Bieber’s artiste fee.

While growing up in Delhi, Jain recalls enjoying watching people having a good time at gigs and wanting to be “a part of their happiness”. It was in Boston, though, where he first discovered how big hip hop was in the West and thought that he would someday curate a hip hop festival in India. However, the first gig he hosted back home was of Dutch DJ and producer Laidback Luke at Arjun Rampal’s nightclub, Lap, in Delhi.

Currently, Jain realises that there is an EDM overload and he wanted to break away. “From our past experience, we feel pop gets far bigger traction than EDM — from sponsors, media and the fan community,” says Jain, who had attended Bieber’s concert in Monaco last year and found an opportunity to meet American talent manager Scooter Braun there. “There were multiple agency pitches for this concert but I guess we worked really hard to win this one,” says Jain. Excited that India has opened up to international artistes, he adds, “Right from the money invested to the production value of the show to sponsor engagements, it has been quite a journey. India is yet to become a superpower when compared to global competitors but it’s a gradual process and we hope after Bieber this trend continues. Most pop artistes command a steep price to perform here now,” he notes.

Currently, Jain realises that there is an EDM overload and he wanted to break away. “From our past experience, we feel pop gets far bigger traction than EDM — from sponsors, media and the fan community,” says Jain, who had attended Bieber’s concert in Monaco last year and found an opportunity to meet American talent manager Scooter Braun there. “There were multiple agency pitches for this concert but I guess we worked really hard to win this one,” says Jain. Excited that India has opened up to international artistes, he adds, “Right from the money invested to the production value of the show to sponsor engagements, it has been quite a journey. India is yet to become a superpower when compared to global competitors but it’s a gradual process and we hope after Bieber this trend continues. Most pop artistes command a steep price to perform here now,” he notes.

(source: indianexpress.com)

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