Amitabh Bachchan and his daughter Shweta Nanda has recently shared a screen space for the first time in a jewellery ad. The father-daughter duo has teamed up for Kalyan Jewellers commercial which Amitabh endorses.
The advertisement also marked Shweta’s debut on the big screen. The ad features Shweta accompanied her father Amitabh to a bank because he wants to return the extra pension credited to his account.
But, the ad didn’t goes well down with the bank union and they termed the advertisement as ‘disgusting’, and said that it was aimed at creating distrust in the banking system and malign its image.
In a media statement, Kalyan Jewellers executive director Ramesh Kalyanaraman said, “We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country.”[ecp code=”4″]
Last week, All India Bank Officers’ Confederation, an organisation claiming to have membership of around 3,20,000 officers, threatened to sue Kalyan Jewellers accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement.
AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the Ad were “disgusting, derogatory, to say the least— and is aimed to create distrust in the banking system, for pure commercial gain.”
However, Kalyan Jewellers had rejected the allegation, saying it was “pure fiction.”
Demanding an unconditional apology from the jewellery group, the AIBOC said if the advertisement was not withdrawn, suitable “organisational action, including dharnas and litigation” would be initiated.