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After ‘Trapped’, ‘Machine’, ‘Aa Gaya Hero’ and ‘Beauty And The Beast’ failed to set the cash registers ringing, Anushka Sharma and Diljit Dosanjh’s ‘Phillauri’ is all set to try its luck at the box office.
But here is a good news for the makers that the film have already recovered Rs 12 crore from satellite and music rights before the release, and are happy that it has turned out to be a “profitable venture”.
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The makers credit this to “controlled costs and recovery” of the movie, which has been made on a budget of Rs 21 crore, including marketing and distribution, read a statement from Fox Star Studios.
#Phillauri controlled budget has helped recover substantial costs. Budget: ₹ 21 cr [incl P&A]. 12 cr already recovered from Satellite+Music.
— taran adarsh (@taran_adarsh) March 22, 2017
“The film’s cost was absolutely correct and with us recovering Rs 12 crore already from satellite and music before the release of the film, ‘Phillauri’ is a profitable venture. We are now eager to see the reaction of audiences and we are hopeful that they will embrace the film,” said Vijay Singh, CEO, Fox Star Studios.
“Phillauri” — about a friendly ghost played by Anushka — is directed by debutant Anshai Lal. This is Anushka Sharma’s second home production movie, which is releasing this Friday.
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