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ICICI Direct
The ICICI Direct which is a part of ICICI Securities ranks number one in the full-service stockbrokers’ list. It is armed by the leading private financial services provider ICICI Group which is in existence since 1994. The high-quality and customized services along with the 3-in-1 account facility are what the company counts on to be able to capture such a vast number of active clients.
ICICI Direct have been number one in terms of active customers until 2019 when the top discount broking firm Zerodha toppled them with a client base of more than 2 million. However, ICICI Direct is the most visited trading platform in India.
The reason why a lot of investors and traders would want to trade through this company is that they not only provide the general stockbroking products and services but also a huge range of insurance products, financial distribution products, investment banking, institutional trading, wealth management services, Home Loans, Bonds, Fixed Deposits, IPO services, NCDs and loan against shares.
Here are a few key points and features to know about ICICI Direct:
ICICI Direct offers different types of brokerage plans like I-Secure, I-Saver & Prepaid to choose from. However, recently they also entered the discount brokerage model with ICICI Direct Prime brokerage plan. Here are the details:
- Delivery Brokerage charges: 0.15% – 0.25%
- Intraday Brokerage Charges: Rs 15 per trade
- Futures/Options/Currency/Commodity Charges: Rs 20 per trade
- Margin Funding: 8.9% pa
- Services: Equities, Derivatives, Currency, Mutual Fund, IPOs, FD, Bonds, NCDs, ETFs
