In recent weeks, a playful yet fiery exchange between India’s Blinkit, a quick-commerce service, and Pakistan’s Crumble, a popular dessert shop, has captivated social media users across both nations. Blinkit is renowned for its speedy deliveries, while Crumble has gained a reputation for its freshly baked cookies. Their entertaining banter on Instagram quickly went viral, sparking debates among netizens about corporate professionalism and the power of online rivalries.
How It All Began
The playful back-and-forth started when Crumble accused Blinkit in an Instagram post of delivering the wrong items instead of what was ordered. Blinkit responded by exploring Crumble’s comments section to highlight its own grievances about late deliveries.
Crumble roasted Blinkit by referring to it as a “yellow company” in a recent carousel post that featured the Blinkit logo, along with the caption:
“pov: yellow company se order karwa liya.”
While the interaction between the companies was amusing, it raised concerns about their professionalism, leading audiences to question their work ethics in the corporate world.
Blinkit’s Witty Comeback
Blinkit took to the comment section to deliver a hilarious response:
“chaddi buddy aap itna obsessed ho underwears se aapko bhi bhej dein? Aapke cookies waise hee 💩 jaise dikhte.”
Crumble replied:
“bhai najaiz aulaad ki parwarish bhi apki hi zimadari thi.”
Zomato Steps In
Blinkit’s parent company, Zomato, came to the rescue and chimed in with:
“aapki parwarish ki zimmedari hum kyu le bhai?”
This playful exchange attracted various reactions from netizens, with many suggesting that Crumble lacked the class to engage in this rivalry. Others felt the comments were unnecessary and lacked business ethics.
The Viral Post
Crumble shared the entire interaction on their Instagram account, which has since gone viral. Have a look:
View this post on Instagram
The fun back-and-forth between Blinkit and Crumble is an interesting case of how companies can use humor and social media to connect with audiences. While some may think the teasing went too far, it definitely helped both brands get noticed, whether they meant to or not.
However, companies need to be careful about how they interact online. While humor can be effective in marketing, it’s essential to balance it with professionalism. This rivalry is a reminder that in the digital age, brands should think about how their actions come across to their audience.