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Keith Sequeira and Rochelle Rao go on a clean-up spree post Ganesh Visarjan at Juhu beach

As devotees bid farewell to Lord Ganesha after the final day of immersion, more than 500 volunteers, including college and school students as well as residents, visited the Juhu beach area with an aim to do their bit and help clean the beach.

A clean up drive was organised today (September 6) at Juhu beach in Mumbai after the immersion of Ganesh Idolslast night. Every year we’ve seen shocking images of parts of the idols scattered in dirt and plastic around the beach.

Over the past few years, many Television and Bollywood celebrities have been creating awareness on the pollution caused during festivities.

Keith Sequeira and Rochelle Rao clean beach

This year around a clean -up drive on Mumbai’s suburban Juhu beach saw actor Keith Sequeira with beau Rochelle Rao accompanied by Dia Mirza, Vivek Oberoi and a few others.

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The “Love Ka Hai Intezaar” actor Keith said: ‘While the entire city was rejoicing yesterday with the visarjans, our beaches are in dire condition the next day. When I was approached for this clean up drive, I didn’t think twice before saying yes and in fact Rochelle told me that she too would love to join me as its a cause she really believes in too. I have seen images floating on the Internet of the conditions next day but I have to tell you when I saw it in front of me today with my own eyes, I was shaken. I wish we would go ecofriendly and not harm our mother earth which has given us such a beautiful life and planet to live on. We live in a beautiful country, I wish we took pride in our country and treated it well by keeping it clean.’


Model and anchor Rochelle Rao said that DNA and other organisations have been doing an amazing job in bringing citizens together to clean up the beach while actor Keith Sequeira said, “It should be a part of the process. The condition of the beach shows how important education and awareness is. We should respect the beach. It is part of our heritage; We should take up the responsibility of cleaning it up.”

350-400 metric tonne of garbage was collected at the clean-up and it took the garbage trucks 40 trips from Juhu to the dump yard.

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