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Just like several previous movies of Rajinikanth, his upcoming release ‘2.0′ will be promoted in quite a unique and innovative manner. The movie also stars Akshay Kumar, who plays the antagonist. It’s touted to be a sequel to ‘Robot’.
As part of the promotions,the makers of the film plane to begin promoting 2.0 with life size pictures of Rajinikanth and Akshay Kumar over hot air balloons, whcih will be left to float over the Hollywood sign in LA. Similar balloons will be seen floating over landmark and iconic places in London, Dubai, San Francisco, Europe, Australia and several cities in India too.
Set for a worldwide release on January 25 next year, the 3D film is rumoured to have been made on a budget of over Rs 400 crore.
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“We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles,” Raju Mahalingam, creative head, Lyca Productions, told IANS.
“We also plan to take it to various Indian cities. Well-known stars will participate in this drive,” he said.
Previously, before the release of Rajinikanth’s film ‘Kabali’, several Air Aisa aircrafts were used to promote Thalaiva’s film.
he film’s shoot is expected to wrap up soon and while earlier, the film was slated to release this year, the makers decided to postpone it to next year, for the massive VFX requirements.
According to latest reports, the makers have now finalised on a trailer release date. It will be a special gift for the star Rajinikanth and his fans as it will be released on the superstar’s birthday i.e 12th December.
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