Radhika Apte lands in a trouble for violating celebrities guidelines laid down by ASCI

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Bollywood actress Radhika Apte has landed in a trouble for violating celebrities guidelines laid down by ASCI.

Radhika Apte lands in a trouble

Radhika Apte lands in a trouble

The actress has recently starred in Marico’s True Roots Botanical Hair Tonic commercial. In the commercial, Radhika was featured endorsing the product. The ad highlighted claims such as “Stop new grey hai”, “Jo naye safed balon ka aana roke, jad se”, “True roots ke 100 % natural extracts balonke jadonme jakar melanin bhadaye. 90 days tak regularly lagayen taki safed balon ka aana band ho jaye”, “Safed baalon ka jaldi aana jad se rokiye, with TRUEROOTS.”, “No New Greys in 90 days, get rid of premature grey hairs from the root.”

According to the ASCI standards, these claims were found to be false and misleading.

 As per ASCI, even though the product may result in darkening of grey hair by virtue of Kesh Ranjak ingredients, the claims were discovered to be misleading by ambiguity and implication. The graphic on the ad and on the pack that depicted grey hair turning black was considered to be a misrepresentation of the actual product action.