Bollywood superstar Salman Khan s planning to launch his own smartphone venture ‘BeingSmart’. Reportedly the actor has registered ‘Being Smart’ trademark for his smartphone venture. The target audience for this will be middle class segment.
According to sources, Salman has reportedly already selected the Chinese plant which will manufacture the devices and has also picked smartphone models that will run on Android and cost below Rs 20,000.
He is also in the process of building an operational management team to be headed by an executive with stints at Samsung and Micromax in leading positions.
Khan’s smartphones will face competition from brand like Xiomi, Oppo and Vivo.
The BeingSmart smartphones will initially be sold online and later through strategic partnerships with a few large cellphone and electronic retail chains. They may also be sold in Being Human stores. A small group of executives, along with members of the Khan family, are working out the details, the executives said.