Sonam Kapoor is a fashion icon who hits it out of the park with each outfit , as she is the finest fashionista of the industry. Her effortless style and love for experimentation leaves us awestruck.
Easily the best-dressed fashion icon of the industry, Sonam Kapoor gives us the latest trends running wordwide.
Talking about the brand, which she co-owns with sister Rhea, Sonam says, “We had tied up with a retail chain to enhance distribution. As a result, the brand is available in several places across the country. But, now we plan to open standalone stores, since that will give us direct access to customers.”
Even though companies are increasingly turning to the online space to boost sales, Sonam says standalone stores will enable the brand to “penetrate into different areas of the country.” She adds, “The plan is to set up the first store in Mumbai, and then gradually do so in other cities too. Details are currently being chalked out.”
Meanwhile, the sisters also intend to expand their collection. “We currently sell women’s clothing and bags. We now plan to venture into menswear and accessories too,” says Sonam, who wanted Rheson to be the “stylish, yet affordable line” that women were searching for in a market dominated by expensive brands.