Actor Varun Dhawan has been signed as the brand ambassador for innerwear brand Lux Cozi.
Saket Todi, Senior Vice President, Operations and Strategy, Lux Industries Ltd., said in a statement: “Over the years, Varun has carved a niche in the minds of the film buffs and critics alike. His style and fashion sense makes him endearing to all sections of the audience cutting across age groups, especially the youth.
Varun is delighted to be their brand ambassador. “Their innerwear products stand for comfort and quality and I really liked the vibe of the ad campaign when I met with the creative team,” said the “Student of the Year” actor.
LUX Cozi recently conducted a campaign ‘Sunotohapnedilki’ with actor Sushant Singh Rajput as its face.
Over the years, the brand’s ads have been fronted by actors like Sunny Deol, Suniel Shetty, Paresh Rawal, Boman Irani and Shekhar Suman.
On the work front, Varun Dhawan is gearing up for his upcoming film ‘Badrinath Ki Dulhania’ opposite Alia Bhatt.
“Badrinath Ki Dulhania” marks the second instalment of a romance franchise that began with the romantic comedy “Humpty Sharma Ki Dulhania”, which was also directed by Shashank Khaitan and produced by Karan Johar.
The film “Badrinath Ki Dulhania” is all set to release on March 10.