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Chinese Technology Company, Xiaomi and HRX, the active lifestyle brand co-owned by Bollywood actor Hrithik Roshan, signed a strategic business partnership to boost the fitness wearable category in India. The two brands are co-launching Mi Band – HRX Edition, an adaptation of Xiaomi’s Mi Band 2 for its Indian Mi fans.
The Mi Band – HRX Edition comes as a fitness device that caters to the philosophies of both the brands. Mi Band – HRX Edition boasts of over 23 days of usage on a single charge, owing to a Bluetooth 4.0 chipset, and an OLED display. It can monitor the user’s steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band – HRX Edition makes it a perfect fitness device for all.”
Hrithik Roshan, Founder, HRX: “Partnering with Xiaomi to launch the Mi Bands – HRX Edition is an opportune decision as they are in sync with our philosophy. In today’s fast paced life a lot of commitment is required while keeping up a healthy regime, therefore, a fitness tracker is the first step that can help in maintaining discipline. I believe that this will be the next Best Buy for all fitness enthusiasts.”
[ecp code=”4″]Afsar Zaidi, Co-Founder, HRX: “Our aim at HRX is to expand our presence across the realms of fitness and wellness ecosystem. The partnership of Xiaomi and HRX is a key part of our strategy as we work towards inspiring people who want to become the best version of them.”
Key features of Mi Band – HRX Edition:
* Fitness, sleep and calorie tracker
* Power efficient OLED display and a low-energy Bluetooth 4.0 chipset
* Even better battery life of over 23 days in a single charge. Under regular usage conditions, the battery can easily last for ~1 month, which is ~5 times longer than most similar fitness trackers
* With a lift of the wrist, the OLED display lights up
* Lightweight and slim design
* IP67 water-resistant. This means it can be worn almost all the times, even while taking a shower
* Comes with a hypoallergenic silicone band
* In-depth stats via Mi Fit (Android and iOS app)
* Smart features such as phone unlocking (Android 5.0 or later smartphones), call and app alerts
Xiaomi claims the band is resistant to scratches and fingerprints. It comes with IP67 certification with splash and dust resistance. The fitness band also has an improved pedometer algorithm for improved tracking. This edition of the Mi Band comes with a HRX engraving in the band strap lock.
In comparison, the Xiaomi Mi Band 2 comes with an OLED display, touch button and can monitor your calories, steps and heart rate. The Mi Band 2 is also IP67 certified, which makes it splash, dust and corrosion resistant. The Mi Band 2 is priced at Rs 1,999.
The main difference between the Mi Band 2 and Mi Band – HRX Edition is that the latter does not have the heart rate monitor. Xiaomi says the omission of the feature has helped increase battery life on the fitness band.
Priced at Rs 1,299, the Mi Band – HRX Edition will be available from September 18 on Mi.Com and Mi Home stores. It will be available across Flipkart, Amazon, and Myntra from September 20.
